There are various search engines for getting to the link that you want to go to but Google is the most popular search engine. Google positions a page based on many factors, these factors are actually a trade secret with many other well-known things that adds to a pages’ ranking.
You can progress the position of your website and improve your websites position at Google’s search engine results with links pointing to your website.
Check out this post at MOZ about Search Engine Ranking Factors 2015:
Search Engine Ranking Factors 2015
Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. We gather this data to gain insight into the factors that may help—or hurt—a website’s visibility in search engines.
This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors.
In addition, the Data Science team at Moz, lead by Dr. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. For the first time this year, Moz partnered with several data partners to enhance the study, including SimilarWeb, DomainTools, and Ahrefs.
One of the most important factors necessary for a page to be thought of as “important” is the amount of links that are pointed to this site. For instance if a page has about a hundred leading quality links to it will definitely position higher in Google’s evaluation than a page that has only twenty links. Quality links are the links from other famous pages that themselves have many links pointing at them.
Will Robbins has this interesting post about rankings at searchenginejournal.com/:
How to Get Results From Search Engine Rankings
Search engine rankings are powerful. Ranking at the top of a search query can add commas to your business profits. So how do we focus on the right things to secure our place at the top of search engines? I cover the details in this post.
This is excitement for an SEO. Rankings and Reporting. Watching the SERPS do their work. The thrill of victory is few and far between. What does it take to make a site grow forever?
There are also other factors that are significant in determining the quality of any link. Google being one of the most used search engine ranks a page as per the number of links pointing at your page and most of the users using Google as their search engine requires your site to get more links pointing to your website.
Watch this video by Computerphile about search engine rankings:
Login Inbound can help you to improve the search engine ranking in many ways.